Sigh...another downtown Rochester building is to be re-named. According to today's Democrat & Chronicle, "Five Star Bank is moving its regional offices downtown, and opening a second city branch at 100 Chestnut St. — the former HSBC Plaza office tower, to be renamed Five Star Bank Plaza." So, shall we now call it FSBP? And will Beauty and Dot.ca know the difference?
Well, it could be worse. It could be named Trump.




