Rochester is part of the Snow Belt of the United States, competing every year with its upstate neighbors for the "coveted" Golden Snowball Award (for the most snowfall). Snowfalls in Rochester were once legendary, although lately the lake-effect snow has favored Syracuse, and Rochester has started to fall behind.
Golden, because falcons have golden beaks, feet and coloring around their eyes. This idea came from the Golden Snowball Award, which has been awarded to Rochester. The eyases first start off looking like white puffy snowballs, but as they mature their golden beaks, feet and coloring around their eyes begins to appear!